Who is Jay Selthofner?

Jay Selthofner is an Independent Reporter of Wisconsin Pot Politics, as well as Hemp and Cannabis News. Selthofner’s writing style is direct, engaging, and advocacy-focused, often blending personal anecdotes with broader calls to action. His articles frequently highlight local activism, policy implications, and practical steps for involvement in cannabis reform. The tone is approachable yet authoritative, appealing to both grassroots activists and policymakers.

As Cannabis Activist, he founded Northern Wisconsin NORML (2010-2023) and the Wisconsin Cannabis Activist Network (2011-present). He has contributed to the cannabis reform movement in a number or ways for a number of years by volunteering with a number of organizations.

Every election cycle, Jay produces in-depth, nonpartisan cannabis-focused election coverage—an important resource for voters, businesses, and policymakers. This project is funded through various sponsors and the 2026 Election Coverage Sponsorship is now open.

Coalition to Designate the Hen-of-the-Woods
Jay Selthofner also leads a statewide effort to officially recognize the Hen-of-the-Woods (Grifola frondosa) as the Wisconsin State Mushroom. Through public education, community organizing, and legislative outreach, the coalition promotes Wisconsin’s rich mycological heritage and builds support for this unique symbol of our forests and foraging culture.

Jay has a small business, Selthofner Consulting, and Jay’s family owns Heritage Hemp Farm in Green Lake, Wisconsin. They recently opened a retail dispensary in Ripon, Wisconsin. His family hosts an annual folk art festival called From the Land held the third weekend in October. In 2026 the festival celebrates its 26th Anniversary.

Jay recently co-authored a book with his two best buds, Jessica Struzik and Gene Check. The Stoner’s Travel Guide to Wisconsin is the newest entry in the growing Stoner’s Travel Guide series. It’s a fun, offbeat look at Wisconsin’s cannabis culture, quirky roadside attractions, hidden gems, and elevated adventures. The accompanying website expands the experience even further, offering nationwide advertising opportunities for cannabis, hemp, CBD, and tourism-friendly businesses looking to reach a curious, travel-minded audience.

The Stoner’s Travel Guide to Upper Michigan was published in July 2022, and the New Mexico edition is coming soon. The Stoner’s Travel Guide is a growing resource for travelers and businesses in the USA. Whether you’re exploring, promoting, or elevating your brand, this is where the journey begins.